BET
Nascar Turns to TV to Boost Minorities
New York Times – A few clicks on the Web site of Black Entertainment Television leads viewers to a short Nascar tutorial filled with information about popular drivers, racetracks and salaries. It may seem odd to find a sport so closely tied to white Southern men featured on a Web site devoted to African-American entertainment, [...]
BET founder to build spa hotel in war-torn Liberia
CNN – Billionaire businessman Bob Johnson has chosen Liberia for his latest venture, the country’s first top class hotel. Johnson, the founder of Black Entertainment Television, was the first African American to control a company on the New York Stock Exchange and the first black owner of a major U.S. professional sports team. He told [...]
TV One and BET deny they’re Obama cheerleaders
Greg Braxton, Los Angeles Times – Amid the crush of media at next week’s Democratic National Convention will be two relative newcomers to the election scene: TV One and BET, a pair of cable networks that court an African American audience. As all media outlets, the pair must meet the usual programming and logistical demands [...]
