The awkward timing of the RNC’s African-American outreach efforts

By | August 20, 2017

When Reince Priebus was the chair of the Republican National Committee, he’d occasionally make an effort to reach out to African-American voters. Especially after the 2012 election, Priebus was convinced his party faced demographic challenges that needed to be addressed, and so we’d see the RNC chair make visits to inner-city churches, for example, urging communities of color to keep an open mind.

It was a tough sell Not only did Priebus have to contend with Republicans’ recent history of exploiting racial animus for partisan gain, but even as the RNC conducted the outreach, Republican officials were waging a political war against the first African-American president and taking steps that directly hurt black voters, such as approving new voter-suppression measures.

But as difficult as this was for Reince Priebus, the RNC’s job is even harder know. The Detroit News had this report earlier in the week:

The timing couldn’t have been more awkward.

Ronna Romney McDaniel, chairwoman of the Republican National Committee, came to Detroit on Monday to try to reach out and attract African-American voters to the GOP.

But her visit came 48 hours after a violent and deadly weekend of rioting in Charlottesville, Va., where white supremacists and neo-Nazis gathered to protest the removal of a statute of Confederate Gen. Robert E. Lee. (MSNBC)

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