America’s black Millennials heed ‘call home’ and flock to Deep South

By | July 17, 2017

East Atlanta village feels a lot like some of the hippest parts of Brooklyn. Freelancers flit between sushi bars and graffiti-covered coffee shops, working remotely while sipping on flat whites. But there’s a noticeable difference: many are African-American, a reflection of the city’s burgeoning black bourgeoisie.

“Atlanta is a place where black people are succeeding and making money, starting things, creating things,” said Danielle Ayers, 35, who moved to Georgia’s capital from Philadelphia three years ago, to work for a not-for-profit group that provides tools to charities. “Philly wasn’t like that.”

Ayers has been drawn by a familiar Millennial menu: cheaper rent, a better lifestyle, job opportunities. But something else is going on too. Ayers is one of tens of thousands of young African-Americans leaving the megacities of the northeast — Chicago, Philadelphia, Detroit, New York — and heading down to the sun belt of the south. Many are returning to states where their ancestors were slaves.

In 2014, about 82,000 black Millennials moved to the south. The pull factor for these “buppies” (black yuppies) is not just economics; many feel they are returning to their roots, responding to a “call home”. (The Times UK)

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