The Republican Party continues to miss the mark when it comes to engaging the Black community.
For those Republicans, who fastidiously claim they don’t believe in “identity politics,” let me give you a piece of advice: Stop It!
Politically speaking, IP is a campaign that is based on the particular needs of a specific group of people that will give them the rationale or incentive to vote for your candidate.
For example, a Republican candidate would campaign in the Black community on issues like entrepreneurship, civil rights, voting rights, etc.; whereas the same candidate might campaign in the Hispanic community on issues like entrepreneurship, immigration and cultural assimilation.
Far too many Republicans assert that “we are all Americans and all want the same things: jobs, education, safe neighborhoods, etc.” This is all true, but a ridiculously bland message when it comes to outreach in the Black community.
While core messaging should be a constant for all candidates, the way you communicate that message has to be crafted based on the audience you are addressing. (Philadelphia Tribune)