Urban One Switches Gears to Better Represent Black Community

By | May 18, 2017

One of the largest Blackowned media companies recently announced its expansion of offerings to the American consumer, with its eye on promoting Black culture. Urban One, formerly known as Radio One, explained its new corporate layout and addition of platforms in a media conference call on May 11.

“For starters, this marks the culmination of what’s been a two-year journey of development to rename and rebrand our great company, but most importantly, it marks a really pivotal point in our company’s 36-year history,” Yashima White AziLove, vice president of corporate communications for Urban One said. “We are proclaiming, but really we have been for some time quite frankly, that our corporate name never quite exemplified, and that is what we are, the largest African-American owned multimedia company in the country. We opted to officially change our name on May 5 because it was symbolic for us.”

May 5 marked the 18th anniversary of Radio One’s IPO, the offering of company shares to Wall Street and outside investors.

Urban One started in 1980 when Cathy Hughes, a former Howard University School of Communications lecturer and general manager of WHUR, purchased a radio station, WOL-AM on H Street, N.E. in the District of Columbia. For many years, Hughes and her son, Alfred Liggins III, worked intensely to create a profitable venture, with Hughes hosting a popular radio talk show that regularly had local, national, and international figures as guests. (The AFRO)

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