Black Entrepreneurs Turn to Social Media

By | January 6, 2017

Social Media isn’t just the newest way to communicate, find love and reconnect with lost friends, it’s also a thriving marketplace. From conglomerates to start-ups, businesses are utilizing social media to further push their brand worldwide. Now, people of color are getting in on the action. Across the country, Black designers are using social media as a means to promote their works and circulate the Black dollar.

Baltimore based Cashland Apparel received a boost when rap superstar Snoop Dogg posted a photo of the store’s clothes to Instagram. (Instagram)
A 2015 study by the Pew Research Center found that 67 percent of Facebook users were African-American, along with 47 percent for Instagram and 28 percent for Twitter. In 2016, Black-Buying power increased to 1.2 trillion dollars.

Spending is annually increasing for African-Americans, as people of color continue to strive to better themselves economically. In light of what is going on across the country in terms of racial tension and violence, more people of color are spending with their own. (The AFRO)

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