There are 43 million African Americans in the United States, 13.7 percent of the total population, the second largest racial minority in the country. The median age is 32 and 47 percent are under 35 years of age.
Even with these impressive numbers and buying power most mainstream advertisers are not inclusive, do not include African Americans in media and marketing plans and have underestimated the market size.
The Nielsen Company study entitled “African-American Consumers: Still Vital, Still Growing,” which was commissioned by the National Newspaper Publishers Association, shows the underrepresented potential and spending power of the African American community. (Black Enterprise)
Easy Related Posts
Economists agree recovery helping everyone but blacks
Is this a recovering economy or not? That’s one of the great, persistent mysteries stumping ...read more
Wealth patterns among the top 5 percent of African-Americans
The top 5 percent of African Americans invest a greater proportion of their wealth in ...read more
Group Focuses on Developing Black CEOs
In an effort to increase the relevancy of historically Black colleges and universities (HBCUs), the ...read more
Why More Diversity on Wall Street Might Fight Bubbles
Would more racial diversity on Wall Street make financial bubbles less likely to develop? That’s the ...read more