Savannah Tribune
- Rev. Jesse L. Jackson, Sr., founder and president of the Rainbow PUSH Coalition, has announced the creation of the Marketing & Media Project to coordinate the organization’s activities and initiatives within the advertising and media industries. The Marketing & Media Project will join RPC’s other industryfocused projects whose mission is to protect, defend, and gain civil and economic rights by leveling the playing fields.
“For more than a decade we have engaged corporations on their contracts and economic relationships with African- American advertising agencies and African-American media companies,” said Rev. Jackson. “The creation of The Marketing & Media Project signals the elevation of that dialogue at a critical time. Current economic factors have put these businesses in peril because Corporate America has ignored the unique expertise they possess, while discounting the bottom-line significance of the consumers they represent. By centralizing our resources we can better achieve justice and economic fairness for all.”
