Study: Advertisers target black audiences with unhealthy food messages

Susan Brink, Los Angeles Times

Researchers have identified a new culprit — food marketers — to help explain why overweight and obesity rates are higher among blacks (68.9 percent) than among whites (59.5 percent), according to statistics reported by the Kaiser Family Foundation.

In a review of 22 studies published in the September issue of the American Journal of Public Health, researchers found that advertisers specifically target blacks with unhealthy food messages. In television and print, high-fat, high-calorie foods are more heavily promoted to blacks.

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