Peter Slevin and Jose Antonio Vargas, Washington Post
In Sen. Barack Obama’s Iowa headquarters, young staff members sit at computers, analyzing online voter data and targeting potential backers. They zip one e-mail to an undecided voter and zap a different message to a firm supporter.
Depending on the voter, they follow with Facebook reminders, telephone calls, text messages and, most important, house visits. The effort will culminate in what state director Steve Hildebrand calls “the largest grass-roots volunteer operation that Iowa has ever seen.”